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Chuck (television series)

Last modified: 2015-06-27 by peter hans van den muijzenberg
Keywords: chuck | buy-moria | shopping cart | cart: shopping | !!! | exclamation mark | bang | costa gravas |
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Chuck is an United States action-comedy-drama television program, aired weekly since September 2007 and syndicated worldwide. It is set in Burbank, California, and tells about an average computer geek who is secretly a reluctant CIA operative. Chuck's day job cover, for which he's widely over qualified, is computer expert in the Nerd Herd at his local Buy More (parodies of real-life Best Buy's Geek Squad).
António Martins, 17 September 2010

Buy More

Buy-Moria emblem
image by António Martins, 17 September 2010

The Buy More logo shows a shopping cart carrying three exclamation marks and on this flag this is shown in yellow with thick inner background and lining in dark blue, itself fimbriated white and set on a green disc fimbriated dark blue and white.
António Martins, 17 September 2010


Buy-Moria flag
image by António Martins, 17 September 2010

In some episodes, the Burbank Buy More store is felt and act upon by its staff as an independent nation — Buy-Moria, around whose flag they rally to defend their jobs and way of life. In those scenes, a flag is used, and it is not clear whether it is, within the fictional setting, a modified actual Buy More flag, or part of a whimsical interlude not supposed to be taken as part of the fictional reality. Its design does include however, the logo and (modified) lettering of the actual store, visible at Flickr and OnSugar.

The flag is a Bahamas-like green and yellow horizontal triband with dark blue hoist orthogonal triangle, the middle stripe reading "BUY-MORIA" in dark blue extra-bold compact sans-serif capitals and the Buy More logo on the triangle. See some usage examples in photographs used in this Deviant Art.
António Martins, 17 September 2010

Costa Gravas

(missing emblem)
Costa Gravas flag
image by Eugene Ipavec, 27 October 2010

The series has featured at least one fictional country, a Latin American banana republic called Costa Gravas. Its flag appears in the episode "Chuck Versus the Coup d'Etat", and is essentially Ecuador upside-down and with the colors altered: a 1:1:2 triband of green, yellow, and red, with a coat of arms centered (itself very similar to Ecuador's as well). I didn't get a good look at the coat of arms, but as the country was also a setting of an earlier episode, "Chuck Versus the Angel de la Muerte", it may have been shown more clearly there.
Eugene Ipavec, 27 October 2010