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Chuck (television series)

Last modified: 2011-12-09 by antónio martins
Keywords: chuck | buy-moria | shopping cart | cart: shopping | !!! | exclamation mark | bang | costa gravas |
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Introduction

Chuck is an U.S. action-comedy-drama television program, aired weekly since 2007.09 and syndicated worldwide. It is set in Burbank, California, and tells about an average computer geek who is secretly a reluctant CIA operative. Chuck’s day job cover, for which he’s widely over qualified, is computer expert in the Nerd Herd at his local Buy More (parodies of real-life Best Buy’s Geek Squad).
António Martins, 17 Sep 2010

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Buy More

Buy-Moria emblem
image by António Martins, 17 Sep 2010

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The Buy More logo shows a shopping cart carrying three exclamation marks and on this flag this is shown in yellow with thick inner background and lining in dark blue, itself fimbriated white and set on a green disc fimbriated dark blue and white.
António Martins, 17 Sep 2010

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Buy-Moria

Buy-Moria flag
image by António Martins, 17 Sep 2010

In some episodes, the Burbank Buy More store is felt and act upon by its staff as an independent nation — Buy-Moria, around whose flag they rally to defend their jobs and way of life. In those scenes, a flag is used, and it is not clear whether it is, within the fictional setting, a modified actual Buy More flag, or part of a whimsical interlude not supposed to be taken as part of the fictional reality. Its design does include however, the logo and (modified) lettering of the actual store. The flag is a Bahamas-like green and yellow horizontal triband with dark blue hoist orthogonal triangle, the middle stripe reading "BUY-MORIA" in dark blue extra-bold compact sans-serif capitals and the Buy More logo on the triangle. (See some usage examples.)
António Martins, 17 Sep 2010

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Costa Gravas

(missing emblem)
Costa Gravas flag
image by Eugene Ipavec, 27 Oct 2010

The series has featured at least one fictional country, a Latin American banana republic called Costa Gravas. Its flag appears in the ep. “Chuck Versus the Coup d’Etat”, and is essentially Ecuador upside-down and with the colors altered: a 1:1:2 triband of green, yellow, and red, with a coat of arms centered (itself very similar to Ecuador’s as well). I didn’t get a good look at the coat of arms, but as the country was also a setting of an earlier ep. “Chuck Versus the Angel de la Muerte”, it may have been shown more clearly there.
Eugene Ipavec, 27 Oct 2010


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