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Stockholm (Sweden)

Last modified: 2020-10-03 by christopher oehler
Keywords: stockholm | crown | saint erik | saint olof | saint olav |
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[Flag of Stockholm] image by Tomislav Šipek, 04 March 2016


See also:

External link:


The Flag

The man in the Stockholm arms should be St. Erik (patron saint of Sweden) but when the city wanted to standardize the arms in the 1930's, the artist used a statue in an old church as a model, a statue that later on has been identified as St. Olof (patron saint of Norway - though very appreciated in Sweden too in the catholic era).
Elias Granqvist, 3 October 2000

The flag is a banner of the arms; arms dating from 1376, formally granted on 19 January 1934.
Tomislav Šipek, 04 March 2016

Yesterday (July 28) Elias Granqvist shared on FOTW-Facebook the following link:
https://varumarkesmanual.stockholm.se/profilering/flaggor/
It mentions the correct color code (in Pantone system) for the city of Stockholm (https://www.crwflags.com/FOTW/FLAGS/se-01-80.html) is as follows:

  • Blue: PMS C: 285
  • Yellow: PMS 109
  • Black (outline): PMS Black
  • Blue, yellow and black (described altogether): PMS C: 285, 109 (108 U), Pantone Black / CMYK: 91-43-0-0, 0-9-94-0, 0-0-0-100 / NCS: S 2070-R90B, S 0580-Y, S 9000-N
Also, the latest version of St. Erik (featured on the flag) is located here:
https://varumarkesmanual.stockholm.se/globalassets/profilering/flaggor/st_erik_original.zip.
Furthermore, the current and official flag version of the flag (in PDF format) is located here:
https://varumarkesmanual.stockholm.se/globalassets/profilering/flaggor/skiss_flagga.pdf.
Esteban Rivera, 29 July 2020


Flag Variant

[Flag variant of Stockholm] image by Tomislav Šipek, 04 March 2016

According to the graphics manual, there are two flags. Banner and white flag with coat of arms.
Source: http://www.webbkampanj.com/stockholm/grafman/?page=1&mode=50&noConflict=1
Tomislav Šipek, 04 March 2016


Previous Design

[Previous flag of Stockholm]
image by Erik Göthe


Coat of Arms

The Heraldiskt vapen (English: Coat of Arms) of the city is the authorized St. Erik image (seen above) over a shield in English ("Norman"), as follows (the standard size is 100mm in official documents but should be no less than 25mm in size):

[Coat of Arms (Stockholm)] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here: https://www.heraldry-wiki.com/heraldrywiki/images/0/05/Stockhol.jpg, source: https://www.heraldry-wiki.com/heraldrywiki/index.php?title=Stockholm).

The Arms of the city were officially granted on January 19, 1934 by the King. Notice that this version is the image of St. Erik in black outline and yellow background, over a blue background. The modern coat of arms (above) (which is also a flag variant according to page 163 of the "Grafisk manual för typografi Stockholms stad. version 2.0. 2009") is explained in detail as the revised logo and its modifications.

[Diagram of Coat of Arms (Stockholm)] image located by Esteban Rivera, 29 July 2020
cropped image from the original on page 13 of the "Grafisk manual för typografi Stockholms stad. version 2.0. 2009" (English: Graphic manual for typography City of Stockholm. version 2.0. 2009), located here:
http://www.stockholm.se/Global/Om%20Stockholms%20stad/Grafisk%20manual%20och%20logotypen%20st%20erik/grafisk_manual_v1_2006_low.pdf (currently unavailable, accessible only through here:
https://web.archive.org/web/*/http://www.stockholm.se/Global/Om%20Stockholms%20stad/Grafisk%20manual%20och%20logotypen%20st%20erik/grafisk_manual_v1_2006_low.pdf).

The font type used is Gill Sans and Times New Roman.
For additional information go to Stockholm (official website): https://start.stockholm/
Esteban Rivera, 29 July 2020


Logo

[Logo (Stockholm)] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here:
https://bucketeer-55776f05-b829-4c3f-a941-82bba8afe772.s3.amazonaws.com/uploads/attachments/Stockholms_stad_logotyp_svart_CMYK.eps,
source: https://www.stockholmkonst.se/grafisk-profil/,
and also here: https://varumarkesmanual.stockholm.se/ui/dist/images/logotype.svg,
source: https://varumarkesmanual.stockholm.se/).

Notice that according to the Brand Manual, the St. Erik image is in black outline over a shield (also in black outline) in white background, with the lettering "Stockholms stad" (English: Stockholm City) to the right, in Stockholm Type font.

[Logo construction sheet (Stockholm)] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here:
https://varumarkesmanual.stockholm.se/globalassets/grafisk-profil/logotyp/frizon.png, source: https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/).

Here's a construction sheet of the logo (in black and white version).

[Coloured logo (Stockholm)] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here:
https://varumarkesmanual.stockholm.se/globalassets/grafisk-profil/logotyp/alternativ-logo.png, source: https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/).

Very rarely this version (colored coat of arms with black font type is used), mostly for ceremonial purposes on official communications.

[Official logos (Stockholm)] image located by Esteban Rivera, 29 July 2020
(copied image from the original, located here:
https://varumarkesmanual.stockholm.se/globalassets/grafisk-profil/logotyp/logoversioner.png, source: https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/)

The revised Corporate identity manual is seen here: "Stockholm stads Varumärkesmanual" (published in 2017) (English: Stockholm City Brand Manual) (https://varumarkesmanual.stockholm.se/)

These applications of the logo are explained in detail here and display the two official forms (one in black outline over a white background and one in white outline over a light blue background):
https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/

The city also has its own font type for official communications, called Stockholm Type and Stockholm Type Display, designed by Emmanuel Rey
(sources: https://www.stockholmkonst.se/grafisk-profil/ and https://sv.wikipedia.org/wiki/Stockholm)
Esteban Rivera, 29 July 2020

Mark Variants

Since the image of St. Erik is applied and used as a Varumärke (English: Registered mark) (https://varumarkesmanual.stockholm.se/varumarkestrategi/varumarkesplattform/) then it can also be used in black outline over different color backgrounds as follows:

[Mark Variants of Stockholm] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here: https://varumarkesmanual.stockholm.se/globalassets/digitalt/sociala-medier/profilbilder_sm.png (source: https://varumarkesmanual.stockholm.se/digitalt/sociala-medier/).

Notice that the complete set of colors are nine and they are (in color) as follows:

  1. Rose:
    Pantone Rubine Red C
    Pantone Rubine Red U
    CMYK C 0/100/22/0
    CMYK U 0/100/30/0
    NCS S 1070-R20B
    RGB Office 196/0/104
  2. Green:
    Pantone 3272 C
    Pantone 3272 U
    CMYK C 94/0/50/0
    CMYK U 96/0/54/0
    NCS S 2555-B60G
    RGB Office 40/157/147
  3. Orange:
    Pantone 1665 C
    Pantone 1665 U
    CMYK C 0/79/100/0
    CMYK U 0/79/98/0
    NCS S 0585-Y60R
    Oficina RGB 203/80/25
  4. Blue:
    Pantone 3005 C
    Pantone 3005 U
    CMYK C 100/31/0/0
    CMYK U 99/22/0/0
    NCS S 1565-B
    RGB Office 0/126/196
  5. Purple:
    Pantone 2593 C
    Pantone 2593 U
    CMYK C 66/90/0/0
    CMYK U 47/75/0/0
    NCS S 3055-R50B
    RGB Office 104/55/136
  6. Yellow:
    Pantone Yellow
    Pantone Yellow C
    CMYK C 0/3/100 / 0
    CMYK U 0/1/100 / 0
    NCS S 0580-Y
  7. Grey:
    Pantone Warm Grey 1 C
    Pantone Warm Grey 1 U
    CMYK C 3/3/7/7
    CMYK U 2/3/8/8
    NCS S 1502-Y50R
  8. Black:
    Pantone Black C
    Pantone Black U
    CMYK C 0/0/0/100
    CMYK U 0/0/0/100
    NCS S 9000-N
  9. White:
    Pantone C -
    Pantone U -
    CMYK C 0/0/0/0
    CMYK U 0/0/0/0
    NCS S 500-N

Source: https://varumarkesmanual.stockholm.se/globalassets/grafisk-profil/farger/fargkoder-tryck.pdf (additional colors are coded for web applications as seen here: https://webbmanual.stockholm/farger/).
Esteban Rivera, 29 July 2020


History

[Past Coat of Arms of Stockholm] image located by Esteban Rivera, 29 July 2020
(copied image from the original located here:
https://varumarkesmanual.stockholm.se/globalassets/grafisk-profil/logotyp/historia.png, source: https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/).

The background use of St. Erik dated back to the XIVth century, more specifically in 1376 on the city "sigill" (English: Seal), although it was not until 1923 that the "stadsfullmäktige" (English: city council) formally adopted St. Erik as the city symbol, confirmed by the King in 1934. Artist Yngve Berg was commisioned in 1923 to design an image to be used in the city as standard version (because there were several graphic interpretations different from one another at the time). As proposed by Ivar Simonsson (archivist) it was based on the image of the statue on Roslags-Bro kyrka (English: Roslags-Bro church), and thus, it was the modern version (above) of St. Erik. However, as approved on January 19, 1934, and registered in the Patent- och registreringsverket (English: Patents and Register Offce) in 1974. The current version (above) used was designed in 1961 by Karl-Erik Forsberg (source: http://www.stockholm.se/OmStockholm/Fakta-och-kartor/Stadens-historia/St-Erik/, currently unavailable, accessible only through here: https://web.archive.org/web/*/http://www.stockholm.se/OmStockholm/Fakta-och-kartor/Stadens-historia/St-Erik/, and https://sv.wikipedia.org/wiki/Stockholms_stadsvapen), adopted as the city symbol in 1997, the latter wrongly labeled as a "variant", but it is rather a logo, as the Brand Manual states here: https://varumarkesmanual.stockholm.se/grafisk-profil/logotyp/ (an earlier manual can be seen here:
http://www.stockholm.se/Global/Om%20Stockholms%20stad/Grafisk%20manual%20och%20logotypen%20st%20erik/grafisk_manual_v1_2006_low.pdf).
Esteban Rivera, 29 July 2020